How to rank better for iOS App’s Keyword

In both SEO and ASO, keyword plays an important role. If any user wants anything, they simply google it and get exact results, so if you want your app to be visible for your customers then you should make some keyword research related to your app. In the app store market, the title of the app is important, in the same way, the keyword phrase is also important. In reality, the well-developed app can pave the path of ASO. So, all app aspirants are contacting only the best iOS and iPhone app development companies who have good understanding of ASO guidelines.

I want to share few information regarding optimizing iOS app’s keywords for better rankings in the app store.

Try to utilize all the characters

You can name your app within 100 characters for the app store, which gives you a limit of 100 characters. So you should use it perfectly. It is better to make some keyword research and choose the keywords which is less competitive because it is good to rank higher for more specific keywords instead of trying to rank for the popular keyword.

It is better to choose shorten keywords instead of longer one. If you choose a shorten one which works well, then there is a space available to insert some more keywords.

Avoid to use search phrases

According to the app store’s algorithm it is pointless to use the keywords phrase in it. While inserting a keywords by spacing it, it is better to provide a comma for each keywords because iTunes will automatically make them into phrases.

Better to use relevant keywords

While choosing the keywords, many ASOs make common mistakes that choosing keywords which are not relevant to the app. Choosing the right and relevant keywords is crucial in user view point because they download the app which is relevant to their search. If your app is visible for the non-related keywords, they check your app for its relevancy, if it is not relevant, they just ignore it.

To find the relevant keywords for your app to rank in ASO, it is better to use keyword research tool which can guide you by showing the relevant keywords for your app, once it has been completed don’t forget to optimize it in the ASO for the better rankings. ASO is like a SEO it is an ongoing process.

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